Test ideas quickly and cheaply

Approaching high uncertainty innovation opportunities as if they are business as usual is a major trap. Here's how you can explore disruptive or transformational ideas with confidence.

Select ideas that make a difference


Substantiate ideas' potential


Create a culture of discovery


Capture learnings and build knowledge

Look before you leap

In most cases, the next step after selecting an idea isn't to start implementing it. Equip teams with simple and effective tools to deal with uncertainty.

Assemble a discovery team

Provide tools that guide teams to find out if ideas can deliver the envisioned value. Here's what they get:

  • checkA systematic way of exploring ideas with a high degree of uncertainty
  • checkA shared workspace to manage their idea development work
  • checkModern tools that won't get in your team's way
Assemble a discovery team

Start with the end in mind

Make sure that the mission is clear for everyone! Who is the idea for? What is it for? What value is it going to create?

  • checkEstablish the purpose and value proposition of the idea from the outset
  • checkAgree on the key constraints, objectives and key results
  • checkModel the targetted qualitative and quantitative impacts
Start with the end in mind

Map the underlying assumptions

Each idea is based on assumptions that must be clear and discussed.

  • checkHelp teams focus on what needs to be true for the idea to work
  • checkPrioritize assumption validation based on certainty and impact
  • checkValidate that the initial vision is still showing promise or if the idea was flawed
Map the underlying assumptions

Run relevant experiments

Experiments can be MVPs, prototypes, customer interviews, etc, and will help find out if the idea is worth it. At the end of each experiment, the team will let you know what was learned, what was surprising, and the proposed way forward.

  • checkGet a structured approach to testing critical idea assumptions
  • checkIdentify and address key gaps and potential problems
  • checkEnsure ideas create value and meet their audience's needs
Run relevant experiments

Lower risk

There's no risk-free approach to innovation. But your teams can keep an eye on what can go wrong and devise a plan to address the risks.

  • checkPrioritize the risks depending on their impact and likelihood
  • checkCreate a response for the risks that can endanger the project
  • checkAssign people to each risk to ensure that it will be addressed
Tackle underlying risks

All information in one place

Avoid fragmented discussions and files scattered throughout emails and links. All progress is tracked in a workspace for team collaboration.

  • checkCentralized discussion for the team
  • checkKeep all relevant files together with the project
  • checkDocument the results of experimentation and learning activities
Keep everything in one place

Inspiring methodologies

  • Discovery-driven planning
    Discovery-driven planning

    Systematically convert assumptions into knowledge.

  • Business Model Generation
    Business Model Generation

    Address all the elements necessary to success.

  • Lean Startup
    Lean Startup

    Rapidly discover if an idea is viable.

  • Jobs to be Done
    Jobs to be Done

    Focus the effort on a crisp and clear purpose and objectives.

  • Customer Development
    Customer Development

    Enable experimentation with rigour and flexibility.

  • Value Proposition Design
    Value Proposition Design

    Ensure that value is created for all stakeholders.